Why WordPress?

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Jay Dillon

Director of Strategy and Creative at Inbound Experts
Jay is a digital marketer and producer whose creative and technical skills have developed digital brand strategies and sales campaigns using a range of complex internet applications from stand-alone websites through to Facebook API integrations.
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As you might know WordPress is our preferred Content Management System to build our clients sites on. But what is a Content Management System and why WordPress?

Content Management Systems are pre-built for integration with a website to allow easy administration of the content. It means that you, as the manager of the website, can log into the administration area and control the content on your website without knowing how to program any code.

If a website was the car, then a Content Management System would be everything you use to control the car like the steering wheel, brakes, accelerator etc.

There are a large number of Content Management Systems out there such as Drupal, Joomla, Business Catalyst all of which we have worked with in varying degrees.

But we have grown to love WordPress and it is by far the most popular CMS and for good reason.

1. WordPress is no longer just about blogging:

WordPress was originally built for people to manage their blogs. But WordPress can now include standard pages such as ‘About’, Products, ‘Contact’ etc. Of course WordPress can still be used to manage a blog on your site if you choose to have one or else you can use the ‘blog post’ format to host news, latest tips or product updates.

2. WordPress is open-source:

WordPress has been built by a community of independent developers and therefore there are no ongoing fees to be paid to a private company like there are with some of the other proprietary Content Management Systems.

More importantly you as the owner of the site aren’t locked in with any one web development firm or programmer in the future. If the programmer you hired to build the site decides to shave their head and join a Nepalese Monastery then it is just a matter of engaging any one of the millions of other programmers out there to make any of the larger changes to the site you might need.

3. Super easy to use:

The administration side of WordPress has been specifically designed so that even those with very little technical ability can still log in and take care of the important day-to-day aspects of managing a website such as changing text or images, adding a news item or product and responding to comments and other customer contact.

4. Plugins:

Being an open source platform WordPress is open to other programmers to develop small ‘Plugin’ applications that can enhance your website. There are literally hundreds of plugins available for WordPress including membership management platforms, ecommerce facilities and social media integration.

5. Search Engine Optimisation:

WordPress is built from the ground up to be highly visible to the major search engines (Google, Bing, Yahoo). In addition to that there are plugins available that allow you to easily update the parts of your site that are critical to good SEO (Heading tags, Meta tags, Sitemap submission and keyword centric content in general).

6. Spam protection:

No-one likes their site being hit by Spam. WordPress has spam protection integrated into the platform such as a Blacklist tool and Open Proxy checker and there are other plugins available that can extend this level of spam protection even further depending on your needs.

7. Host it anywhere:

Some Content Management Systems can only be hosted with the company that built them, WordPress can be hosted with any hosting environment that supports PHP (programming language) and MySQL (database). This give you flexibility to move your site to another hosting company for any reason in the future.

8. It just works:

We have spent many hours trying to deal with the little quirks of various Content Management Systems. WordPress too has quirks of it’s own, but when it comes to the important elements (like the content editor and SEO integration), in our opinion, it is leagues ahead of the rest.

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